Projects & Experience
MediaMax Network: advertising, business prospecting & account management
Within seven weeks post-training, I had achieved $21,000 in advertising sales between our print and digital capabilities.
MMN serves as the exclusive local ad partner of Condé Nast. While single-page ads can cost hundreds of thousands of dollars in national issues of Condé titles like Vogue, Vanity Fair, Architectural Digest, etc., MMN gives smaller businesses the opportunity to advertise in those titles’ local subscriber copie; There are typically around 10,000 subscribers in these smaller markets, but there can be as many as 40,000+.
In my position as a BDR, I utilize Salesforce to manage hundreds of client accounts. I use programs like MediaRadar to prospect SMB’s that might have the advertising budgets to work with us, and build customer profiles based on previous ad spend. I also use Instantly.ai to manage multiple email marketing campaigns that coincide with our different promotions. I also connect with the digital team to offer our ad strategies outside of CN, like our email marketing campaigns, our paid social media campaigns, our paid search campaigns, and more.
In March 2025, I flew out to San Ignacio, Belize to consult Authentically Belize, a travel website founded and owned by local Ronnie Reyes. His mission is to promote ethical tourism in Belize to balance out the ever-growing presence of resorts and in-authentic tours.
I was granted this experience through Global Brigades, an international organization that has a branch at USC’s Marshall School of Business. Through meetings and research, I was able to present Reyes with a final deliverable on how best to optimize his site and monetize his social content alongside five of my peers.
I was also the Brigade Leader for this trip and handled coordination and logistics for all 12 participants.
Tristar Investigation: advertising & B2B marketing
ACC Vintage Clothing: creative direction, branding
I started working with ACC in Nov. 2024 as a part of Conaxion, a wonderful non-profit organization in SouthCentral LA that gives budding businesses free education tools and funding opportunities.
ACC needed some help with their logo, and I introduced them to AI as a tool to conjure color palettes and brand packs. I also taught them how to use Instagram and TikTok from a brand perspective, including the benefits of micro-influencer deals, and most recently worked as the creative director for a product shoot.
[Nov. 2024 - Mar. 2025]
Early Warning Labs: grant writing
I worked with Early Warning Labs’ founder and CEO to draft and edit a grant from NSF SBIR for $300,000 to help fund testing for EWL’s new early earthquake detection systems. This included competitive research, market/ industry analysis, and budgeting projections.
[April - June 2025]
My most recent advertising project at Tristar revolved around managing my own CRM system (Pipedrive), conducting email campaigns, and coordinating meetings.
As a private investigation firm, Tristar is unique in its breakthrough work in PAGA and class action cases (employees’ labor rights), and I constantly speak with high-level attorneys to promote partnerships between Tristar and law firms. I also work on individual cases, speaking directly to affected employees and working with them to encourage them to join cases.
InfoWerks Healthcare Data Solutions: SEO & B2B email campaigns
As a marketing consultant with InfoWerks, I was able to become a first mover for the expanding company’s attempts at brand awareness. I dove into organic SEO and recommendations for outsourcing paid ad specialists, and presented B2B advertising strategies as well as advice regarding email campaigns.
[Sept. - Dec. 2024]
