Projects & Experience
Komline: B2B marketing, social media & web management, data analytics
Overview
Work to unify 14 sub-brands across multi-platform social media and in-person tradeshows while scaling organic reach, digital infrastructure, and data-driven marketing operations.
MediaMax Network: advertising, business prospecting & account management
Overview
Drove local advertising revenue and brand partnerships for MediaMax Network as the exclusive local ad partner for Condé Nast publications, connecting regional businesses with targeted subscriber copies of premier titles like Vogue, Vanity Fair, and Architectural Digest.
Key Impact & Results
Generated $122,446 in ad sales within five months by prospecting through MediaRadar, managing hundreds of Salesforce accounts, and executing targeted email marketing campaigns.
Expanded multi-channel digital strategies—including social media management, paid search, and email campaigns—by partnering with cross-functional teams to deliver data-driven pitches and RFPs.
Strategic Execution
Built comprehensive customer profiles based on previous ad spend to qualify high-potential regional businesses for exclusive local ad placements.
Revamped the corporate Instagram presence by establishing a structured content calendar and brand pack in collaboration with the design team.
Tristar Investigation: B2B marketing
Overview
Streamlined lead generation and client acquisition for high-stakes PAGA and class action labor rights cases by modernizing outreach workflows and CRM architecture.
Key Impact & Results
Manage multiple corporate LinkedIn accounts totaling over 20,000 followers, producing high-impact campaigns through targeted graphic design and copywriting.
Expand web traffic and digital engagement across three corporate WordPress websites (Avada builder) to drive 17,500 total new users per month.
Strategic Execution
Integrate advanced AI tools including Claude and ChatGPT to accelerate workflows across website development, 3D modeling, photo and video editing, and graphic creation.
Analyze Microsoft Fabric and Google Data Studio data alongside UTM tracking to unify metric streams and accurately source cross-channel user engagement.
Conduct end-to-end photography and videography initiatives to build a robust, high-quality company visual asset library.
Key Impact & Results
Architected custom Pipedrive CRM segmentation and targeted email campaigns for 500+ prospective clients, scaling client acquisition by 2.5x and doubling response rates.
Accelerated lead generation and doubled client sign-ons through multi-platform social media marketing and bilingual outreach across English and Spanish.
Strategic Execution
Partnered directly with high-level attorneys to forge strategic partnerships between Tristar and external law firms.
Conducted sensitive, direct outreach to affected employees, guiding them through complex legal processes to encourage participation in class action initiatives.