Another video I made for the Festival of Books! This video reaches a little past awareness in regards to the marketing funnel. It’s more oriented towards action.

This was different than my typical content, and was more of a DTC advice on logistics for the FOB. Timing was essential for this one, as the event only lasts one weekend. I established my ethos at the beginning to convince the audience I knew what I was talking about, and spoke relatively quickly to keep engagement. As attention spans get shorter, creators need to talk faster.