As part of an assignment, I was tasked with designing a campaign that would promote M&M’s sales at Walmart during the holidays.

In response, I came up with the “Bake Your Holidays Special” campaign, highlighting recipes that include holiday-edition M&M’s. I also designed and created this display ad, intended to show up on recipe sites, that hits on three main points: holiday recipes (the cookie tree), the M&M’s themselves (the bags), and the fact that the promotion is specifically for Walmart as a retailer (the collaboration logos at the bottom).

It was a mock campaign intended to increase awareness, recall, and consideration.