This was very much an instance of hopping on a trend.

In early 2025, semi-realistic food-like pastries exploded in popularity on TikTok. There are still creators dedicated to trying these desserts regularly.

Using VO and visual chronological storytelling (starting with a far shot of the bakery and later moving in), I took the audience on the entire bakery experience, making sure to tease the eating part at the beginning.

I used the most interesting clip (that shows the actual pastry) as the thumbnail and hook to create that thumb-stopping content.